Not all supplements are created equal
The Supplement Industry Has a Trust Problem
The supplement industry is full of misinformation, overhyped claims, and plenty of operators more interested in profit than results. Just because something looks professional online doesn’t mean it works.
Social media has made it worse. A fancy label, ripped influencer, and a few testimonials can sell almost anything.
Take creatine gummies, one of the fastest-growing supplement trends.
In a recent investigation, independent lab testing found that several top-selling creatine gummy brands contained little to no actual creatine. In some cases, products claiming 5 grams per serve tested at almost zero. Yes, gummies being sold as creatine supplements with virtually no creatine inside.
That matters because creatine is one of the most researched and effective supplements available when properly dosed. But if the product contains none of the active ingredient, consumers are simply buying expensive candy.
This isn’t a new problem.
In the documentary Bigger Stronger Faster, (link is marked at this scene) Chris Bell famously showed how some supplements could be packaged in a basic home setup a blunt reminder that marketing often looks far more professional than manufacturing. Fancy branding, aggressive advertising, and dramatic claims can hide a very ordinary product.
Test Before You Guess
Another common mistake is taking supplements without knowing whether you actually need them.
Many people start vitamin D, iron, magnesium, B12, or other products based on something they read online or heard on a podcast. But sometimes your levels are already perfectly adequate.
A simple blood test through your doctor can give you real information instead of guesswork. It can show whether you are genuinely low in key nutrients or whether your energy, recovery, or health issues may be coming from something else entirely.
More is not always better. Some supplements can be unnecessary, expensive, or even counterproductive when taken in excess.
Know your numbers first.
The broader problem with supplements
Labels can be misleading
Doses are often underpowered
Proprietary blends hide quantities
Cheap fillers are common
Marketing often outruns science
Unlike prescription medicines, supplements in many countries are not tested as strictly before hitting the shelves. The burden often falls on the consumer to sort fact from fiction.
My view is simple: if you’re going to spend money on supplements, start with skepticism. Look for third-party tested products, proven ingredients, transparent dosing, and brands with real credibility.
Because in this industry, packaging can look elite while the contents are ordinary.
Don’t buy the hype. Buy evidence.
Stay Consistent
Rod
Disclaimer: The content shared in this newsletter and podcast, reflects personal opinions and experiences and is intended for informational, educational, and entertainment purposes only. It is not medical or health advice. Always consult a qualified healthcare professional before starting any exercise, nutrition, or wellness program.



Spending a lot of time in the nutrition science space, the thing that frustrates me about the supplement hype is how little of it actually talks about absorption. You can swallow 1000mg of something and absorb a fraction of it and the industry has zero incentive to tell you that. I wish more supplements highlighted the bio availability.
💯 An unfortunate reality is that those who chase the latest and greatest supplements are sometimes caught in the endless restart cycle: doing the “right-looking” things, getting little traction, stopping, then seeking the next “external” thing.
The fitness industrial complex is built on selling external solutions to what are fundamentally internal, systems problems.